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Studio Gravity

Location

Jalandhar, Punjab

Project type

Retail

Status

Completed

Year

2024

Photos by

Manish Arora

Studio Gravity is conceived as a destination where fashion is experienced rather than merely purchased. The project reimagines a conventional retail store as a refined lifestyle environment, using a contemporary interpretation of Neo-Classical architecture to elevate the perception of the brand.

Our intervention encompassed both the facade and the interiors, creating a cohesive architectural language that extends from the street into the retail experience. Classical proportions, restrained ornamentation, rich materiality, and carefully composed symmetry establish a sense of permanence and sophistication, while contemporary detailing prevents the space from feeling nostalgic. Every architectural element was designed to shift the focus away from transactional retail and towards curated luxury.

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